From the findings of primary and secondary data, this objective has been explored successfully. It is identified in literature review that other two leading stores such as Tesco and ASDA also use effective CRM practices that helps in their success. It is identified from literature review that Tesco uses loyalty card or clubcard scheme under its CRM strategy to develop healthy relationship with customers and clients. It helps to improve the performance of company through contact with customers and make them happy by satisfying their needs. It is found from literature review that clubcard program of Tesco is more popular among customers and it has 8 million cardholders that indicates its success.
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Additionally, it is identified from primary data that Tesco is more popular and has leading position in popularity of retail store due to its effective CRM system. Along with this, it is identified in literature review that ASDA uses discounting strategy as a loyalty program for increasing loyalty of customers and profitability of company. For more info Investigate the CRM Strategy Assignment Help Experts UAE.
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